New Products




Book - Calling the Shots

Book - Calling the Shots
Price: $14.99


Confused about self–protection and guns? The goal of this book is to help you (especially if you are a woman) navigate the rhetoric surrounding ... more info

NOT A Safe Direction! 2.1 INSTRUCTOR t-shirt

NOT A Safe Direction! 2.1 INSTRUCTOR t-shirt
Price: $20.00


Now new and improved! We've taken feedback from our customers and redesigned a lot of the Not A Safe Direction shirt that you already know and love. ... more info

NOT A Safe Direction! t-shirt 2.0!

NOT A Safe Direction! t-shirt 2.0!
Price: $20.00


Now new and improved! We've taken feedback from our customers and redesigned a lot of the Not A Safe Direction shirt that you already know and love. ... more info

Advanced Range Package

Advanced Range Package
Price: $375.00


Are you ready for some advanced shooting training? This package is for you! This package groups all of our advanced RANGE classes together into one ... more info

Level 4 Range Class

Level 4 Range Class
Price: $150.00


The Level 4 Range Class is the next step to being comfortable with your firearm in all situations. This class is taught entirely out at the range and ... more info

Skills Development

Skills Development
Price: $300.00


Struggling with improving your shooting skills? This package is for you! This package groups several of our more advanced pistol classes together. ... more info

Personal Responsibility Package

Personal Responsibility Package
Price: $250.00


Do you already have your Concealed Handgun Permit? Are you struggling with where to go next? This package groups several of our "real world" classes ... more info

Level 3 Range Class - Real World Defensive Handgunning

Level 3 Range Class - Real World Defensive Handgunning
Price: $150.00


The Level 3 Range Class is the next step to being comfortable with your firearm in all situations. This class is taught entirely out at the range and ... more info

SP1 - Introduction to Personal Safety and Crime Avoidance

SP1 - Introduction to Personal Safety and Crime Avoidance
Price: $20.00


The Introduction to Personal Safety and Crime Avoidance class is a consumer awareness class for anyone who is interested in understanding their own ... more info

SP2 - Understanding and Avoiding Violence

SP2 - Understanding and Avoiding Violence
Price: $175.00


The SP2 - Understanding and Avoiding Violence class is designed for students who are interested in the realities of self-defense, regardless of ... more info


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